Case Study
AT&T Accused of “Holding FaceTime Hostage”
AT&T triggered consumer and media outrage when it announced that it would only allow...+ Read more
Coca-Cola was “slammed by the LGBT community” after users discovered that the company’s “Share a Coke” social media campaign banned the words “gay” and “homo.” Attempts to create an image of a Coke can with the prohibited words resulted in an "Oops, let's pretend you didn't just try that" message, while words like “straight” and “hetero” were permitted. The company was forced to apologize in the face of “massive pushback” including the loss of “Brand of the Year” honors at multiple diversity events.