Kochava Sued for Distributing Location Data Far and Wide
Kochava packages precise, timestamped location data from hundreds of millions of unique mobile devices. Kochava’s data can track individuals in homes, reproductive and other health clinics, places of worship, homelessness and domestic violence shelters, and addiction recovery facilities without mobile device users’ knowledge, exposing them to threats of stigma, stalking, discrimination, job loss, and physical violence. The FTC examined a data sample that traced more than 61 million unique mobile devices in one week. The FTC alleges Kochava allows anyone, with very little effort, to obtain massive samples of data for unrestricted use and has sued Kochava for failing to adequately protect its data from public exposure.