Ashley Madison Angers Users When “Full Delete” Revealed to Be a Fantasy

The racy online service Ashley Madison received strong public criticism and was dragged into court after a breach revealed the service retained information about users who had paid the company an additional fee to delete their accounts. Even though Ashley Madison claimed that its $19 “Full Delete” service removed “all information relating to a user’s profile and communications activity,” a data breach later revealed that it retained a large amount of user information, including the user’s birthdate, GPS coordinates, gender, ethnicity, “turn-ons,” and more. As a result, Ashley Madison has been accused of misrepresenting the feature in multiple lawsuits and the media.

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