Additional Resources

Below are some additional resources to help you find legal advice, write a privacy policy, implement strong security, and address takedown demands. This page also includes polling information related to consumers, privacy, and free speech.

Obtaining Legal Advice

The Primer is designed as a reference resource for designing privacy and free speech into your product or service, not as a source of legal advice. In the event that you need an attorney, here are some resources to help find one.

State bar and professional organizations


Legal clinics specializing in technology law

Writing a Privacy Policy

Under California law, all online services must have a privacy policy that explains, among other things, how data is collected, used, and shared.


Guidance from regulators

Santa Clara Principles 2.0

The Santa Clara Principles 2.0 provide guidance to companies engaged in content moderation on how to provide meaningful due process to users and enforce content guidelines in a manner that is fair, unbiased, proportional, and respectful of users’ rights:

Foundational Principles

1. Human Rights and Due Process. Ensure that human rights and due process considerations are integrated at all stages of content moderation, and users should have clear and accessible methods of obtaining support when action is taken against their content or account.

2. Understandable Rules and Policies. Publish clear and precise rules and policies around when action will be taken on users’ content or accounts.

3. Cultural Competence. Ensure that their rules and policies, and their enforcement, take into consideration the diversity of cultures and contexts in which their platforms and services are available and used.

4. State Involvement in Content Moderation. Recognize and address the special concerns that are raised by the involvement of the state in the development of company policies and requests to remove or suspend content and accounts.

5. Integrity and Explainability. Ensure that content moderation systems work reliably and effectively by pursuing accuracy and nondiscrimination in detection methods, submitting to regular assessments, and equitably providing notice and appeal mechanisms.

Operational Principles

1. Numbers. Publish information about pieces of content and accounts actioned, broken down by country or region, if available, and category of rule violated.

2. Notice. Provide notice to each user whose content is removed, account is suspended, or when some other action is taken due to non-compliance with the service's rules and policies, including the reason for the removal, suspension or action.

3. Appeal. Provide a meaningful opportunity for timely appeal of decisions to remove content, keep content up which had been flagged, suspend an account, or take any other type of action affecting users' human rights, including the right to freedom of expression.

Implementing Security and Encryption

Protecting your users’ privacy requires you to be thoughtful about the data you collect and hold. Security planning and practices are essential to this.



Copyright and Trademark Issues

If you host user-generated information, you may see demands from copyright or trademark owners seeking to remove that content from your service. This publications can further help you navigate that difficult terrain.


Legal resources

Polling Information

Your users care about privacy and free speech. In addition to the case studies found in the Primer, here are statistics to help make that case to investors, business partners, and the press.

Internet and device usage, generally

Privacy and surveillance

Social media usage

Teens and the internet


Other polling data

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