Cambridge Apocalyptica: Facebook’s Platform-App Privacy Disaster
Facebook was thrown into full-blown crisis after reports that Cambridge Analytica, a shadowy voter-profiling company, used information from millions of Facebook users’ profiles as part of its work for the Trump campaign during the 2016 election. At issue was Facebook’s failure to give users control over their private data shared through a Facebook-platform app, a risk that the ACLU has long called out as a serious privacy concern. Facebook’s stock declined sharply on the news, state and federal law enforcement announced investigations, a Congressional inquiry sought every excruciating detail, and users clamored to #DeleteFacebook. When CEO Mark Zuckerberg finally emerged publicly with yet another promise to change, the damage—to users, the brand, and the bottom line—was already done.