Premom Broke Privacy Promises in a Post-Roe World

The FTC sued Premom—an ovulation tracking app—for breaking “its promises and compromis[ing] consumer privacy” by deceptively sharing personal information and violating the FTC’s Health Breach Notification Rule by failing to notify users of these unauthorized disclosures. Contrary to Premom’s direct promise not to share personal information with third parties without user consent, the company integrated software development kits from third party marketing firms, which shared information that could associate fertility or pregnancies to a specific individual. Premom also failed to properly encrypt the information it shared with third parties. Easy Healthcare—who owns Premom— agreed to pay $200,000 in fines and is banned from sharing personal information with third parties for advertising.