Case Study
AT&T Accused of “Holding FaceTime Hostage”
AT&T triggered consumer and media outrage when it announced that it would only allow...+ Read more
After tests by the Electronic Frontier Foundation revealed T-Mobile’s “Binge On” service was throttling video download speeds, CEO John Legere took to Twitter to defend the service and criticize the EFF for “stirring up so much trouble.” The move backfired as the press and the public lambasted the CEO for his crude remarks about the EFF, drawing further attention to allegations the company had violated net neutrality rules with its “Binge On” service. After a flood of negative press, Legere apologized and T-Mobile was forced to follow-up and clarify details about how the service actually worked in attempt to win back customer support.