Case Study
Websites Thanked by the President for Supporting Net Neutrality
Major Internet companies were showered with praise by press and even the U.S. President...+ Read more
After tests by the Electronic Frontier Foundation revealed T-Mobile’s “Binge On” service was throttling video download speeds, CEO John Legere took to Twitter to defend the service and criticize the EFF for “stirring up so much trouble.” The move backfired as the press and the public lambasted the CEO for his crude remarks about the EFF, drawing further attention to allegations the company had violated net neutrality rules with its “Binge On” service. After a flood of negative press, Legere apologized and T-Mobile was forced to follow-up and clarify details about how the service actually worked in attempt to win back customer support.