The key to developing outstanding privacy practices is to proactively identify and address potential privacy risks before they happen. This requires a commitment to building privacy into your products from the beginning and to partnering with your users by giving them the information and tools to protect and control their own personal information. By doing so, you can not only avoid consequences ranging from scathing media coverage to class action lawsuits, you can make users feel truly invested in your product and build invaluable trust and loyalty.

Respect Your Data

Protecting your users' privacy requires you to be thoughtful about the data you collect and hold. By carefully considering the costs and benefits of collecting data and by properly safeguarding the information that you do collect, you may prevent privacy harms and increase consumer trust in your product. +Read more


Plan Ahead

Thinking about the data you will collect and store while you design your product or service is only one part of “baking in” privacy. You also need processes in place to address issues that might arise in the future. Save time, money, and even your reputation by maintaining privacy and security practices that are holistic, regularly re-evaluated, and prepared for potential data security issues and legal demands.  +Read more


Be Transparent

The first step in establishing and maintaining a trust-based relationship with your users is giving them the information they need to make informed decisions. Doing so not only helps prevent surprises that can lead to backlash, it can also build loyalty among your current users and help you recruit new ones.  +Read more


Partner with Your Users

Even if you plan to offer your product “for free” and generate revenue from advertising or other means, it is in your best interest to treat your users as partners: recognizing and respecting their expectations, giving them the tools to make their own decisions about their personal information, and standing up for them when they are unable to defend themselves. By doing so, you may not only avoid the consequences when users are unpleasantly surprised about how their data are used, you may find that users who trust you are more willing to pay for or engage with your service.  +Read more


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