Case Study
Instagram Reverses #Curvy Hashtag Ban After User Uproar
Instagram found itself at the center of a controversy in 2015 when it banned tons of...+ Read more
Coca-Cola was “slammed by the LGBT community” after users discovered that the company’s “Share a Coke” social media campaign banned the words “gay” and “homo.” Attempts to create an image of a Coke can with the prohibited words resulted in an "Oops, let's pretend you didn't just try that" message, while words like “straight” and “hetero” were permitted. The company was forced to apologize in the face of “massive pushback” including the loss of “Brand of the Year” honors at multiple diversity events.