Case Study

LinkedIn Pays for Spamming Users’ Contact Lists

LinkedIn faced a class action lawsuit and the alienation of potential users for spamming contacts of its current users with invitations to join the service. Although LinkedIn did request permission to email these contacts, it failed to inform users that invitations would be sent repeatedly unless the recipient accepted or explicitly declined. LinkedIn ultimately paid $13 million in late 2015 to settle a class action lawsuit over the unexpected emails.

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