ScanScout Sued After Offering Opt-Out Then Preventing It

In 2011, ScanScout, an online video advertising network, was investigated by the FTC and hit with a class action lawsuit for its deceptive practice of using persistent “supercookies” to track users online. Although ScanScout’s privacy policy stated that users could change their browser settings to “opt out” of its information tracking, the company actually used technology designed to prevent users from doing so. ScanScout settled with the FTC by submitting to ongoing oversight of the company’s privacy practices.