Case Study
Facebook “race blind” content moderation drives away Black users
Facebook came under public fire , many Black users left the platform, and the company was...+ Read more
Coca-Cola was “slammed by the LGBT community” after users discovered that the company’s “Share a Coke” social media campaign banned the words “gay” and “homo.” Attempts to create an image of a Coke can with the prohibited words resulted in an "Oops, let's pretend you didn't just try that" message, while words like “straight” and “hetero” were permitted. The company was forced to apologize in the face of “massive pushback” including the loss of “Brand of the Year” honors at multiple diversity events.