Google’s Misleading Location-Tracking Practices Leads It To $93 Million Fine

Google agreed to pay $93 million dollars to settle claims from the California Attorney General that it had deceived users with its location-privacy practices and violated consumer protection laws. Google was “telling its users one thing – that it would no longer track their location once they opted out – but doing the opposite and continuing to track its users’ movements for its own commercial gain.” In addition to the fine, the 2023 settlement also required Google to provide greater transparency about location tracking and  how it uses location-tracking for advertising.