DuckDuckGo Rewarded for Keeping Privacy Simple

Search engine DuckDuckGo reaped the benefits of having clear and privacy-friendly policies written in understandable English. Its privacy policy starts with a clear statement that “DuckDuckGo does not collect or share personal information,” followed by an explanation about why users “should care.” This policy has been highlighted by the press, helping the company experience a 600 percent increase in traffic in the wake of the 2013 NSA revelations.