Spotify’s Problem “Isn’t Privacy, It’s Terrible Communications”

Spotify was widely criticized for the difficult-to-decipher language in an update to its privacy policy released in mid-2015. Many users were confused by the policy and believed that Spotify wanted to track users “like a jealous ex.” Spotify’s CEO issued a public apology and rewrote the policy to be clearer, but the public relations damage from the “ridiculous” policy was done.