MAKE YOUR PRIVACY PRACTICES STAND OUT
By building privacy into your products from the beginning and giving your users the information and tools to protect and control their own personal information, you not only help avoid consequences ranging from scathing media coverage to class action lawsuits, you also make users feel truly invested in your product and build invaluable trust and loyalty.
Amazon Applauded for Suing to Protect Users
Being transparent about how many demands for information you receive and when you comply with these demands, can benefit not only your users but your reputation as well, giving users as much information as possible about information demands from third parties and the steps you have taken in response. The easiest way to accomplish this is by producing a biannual or annual “transparency report” documenting and providing detail about these demands. The ACLU of California has created a set of tools (online at itsgoodfor.biz/resources) to help you track and respond to demands for user information and produce your own transparency reports.