Fitbit Deals with Fireworks after Exposing "Sex Stats"

Fitbit, an online service that allows users to track their exercise habits, found itself faced with a different set of fireworks during the 2011 Fourth of July weekend when some users discovered that their sexual activity was being broadcast to the public. The company had made all reported data visible to everyone by default without considering the full scope of “exercise data” that it allowed users to include. Although FitBit “pulled a quickie” by making activity reports private for all new and existing users and even contacting search engines to try to remove results, the damage was already done.