Zoom failed to provide its users control over their personal information when it quietly updated its terms of service, requiring users to sacrifice their privacy in order to fuel Zoom’s artificial intelligence program. Specifically, the new terms of service required users to agree to “grant Zoom a perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license” for various purposes, including “machine learning, artificial intelligence, training, testing, improvement of the Services, Software, or Zoom’s other products, services, and software, or any combination thereof.” Users raised alarms and called on privacy advocates and legal experts to consider whether Zoom’s policy was acceptable in terms of consent, data privacy, and individual rights, with one user saying: “I'm afraid unless you give users the option to opt out of having their data used in training AI, we're going to have to boycott your product. Unless you can verify that video content itself is not used in training. This is horrible optics.” 

LinkedIn faced a class action lawsuit and the alienation of potential users for spamming contacts of its current users with invitations to join the service. Although LinkedIn did request permission to email these contacts, it failed to inform users that invitations would be sent repeatedly unless the recipient accepted or explicitly declined. LinkedIn ultimately paid $13 million in late 2015 to settle a class action lawsuit over the unexpected emails.