By building privacy into your products from the beginning and giving your users the information and tools to protect and control their own personal information, you not only help avoid consequences ranging from scathing media coverage to class action lawsuits, you also make users feel truly invested in your product and build invaluable trust and loyalty.

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The key to developing outstanding privacy practices is to proactively identify and address potential privacy risks before they happen.
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MAKE YOUR PRIVACY PRACTICES STAND OUT

DO YOU COLLECT AND USE ONLY THE DATA YOU NEED?

Collecting and retaining large amounts of user data—especially if that data has nothing to do with your service—can lead to user mistrust and make your company a target for hackers and legal demands alike. It might even violate your agreement with the platform hosting your app or service. An...

HOW WILL YOU PROTECT YOUR USERS AND YOUR COMPANY IF A BREACH OCCURS?

Implementing and following best practices can help you reduce the risk of a data breach—but it cannot eliminate that risk entirely. The best way to mitigate damage from a breach is to be prepared to act immediately to repair the damage to your users and your brand.

DO YOU STAND UP FOR YOUR USERS’ PRIVACY?

Proactively protecting privacy can reduce burdens on your company and earn your users’ trust. Many of the privacy laws in the United States are badly outdated, resulting in a patchwork system of legal protection for privacy riddled with loopholes and gray areas. This uncertainty may subject your...

DO YOU IDENTIFY AND RESPECT USER EXPECTATIONS?

Many privacy disasters occur when users learn that they have been automatically enrolled in a new service or feature that they find invasive or when users are surprised to find out that your product or company has been collecting and using information about them without their consent. By evaluating...

DO YOU PROVIDE EFFECTIVE NOTICE OF DATA COLLECTION?

If your company’s product includes sensors or otherwise captures data about your users’ activities, location, or other attributes, you need to clearly inform users of its capabilities and notify them whenever it is active. Failing to do so can lead to user outrage and legal consequences when users...

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