By building privacy into your products from the beginning and giving your users the information and tools to protect and control their own personal information, you not only help avoid consequences ranging from scathing media coverage to class action lawsuits, you also make users feel truly invested in your product and build invaluable trust and loyalty.

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The key to developing outstanding privacy practices is to proactively identify and address potential privacy risks before they happen.
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MAKE YOUR PRIVACY PRACTICES STAND OUT

Tesla Accelerates Security by Working with Researchers

Tesla was able to quickly address a vulnerability in the software for one of its cars by cooperating with researchers who discovered the flaw . Even before the bug was known, Tesla implemented a “coordinated disclosure policy” to pay researchers for...Read more >

Yelp’s Collection of Children’s Info Gets One-Star Review from the FTC

Yelp was investigated by the FTC , fined, and ordered to destroy its records after improperly collecting information from young users. The company had collected information without parental consent , including name, email, and location, from young...Read more >

MeetMe Pays for Hiding Location Info Collection

MeetMe was met with a barrage of bad press and sued by the City of San Francisco over its collection of location information from teenaged users. The City alleged that MeetMe used a “tangled web of ambiguous and misleading statements” to hide that...Read more >

CloudFlare Wins Acclaim for Offering Security for Free

CloudFlare, a major content delivery network, won praise for offering HTTPS encryption for its clients’ data by default, for free . In a move widely covered in the press, CloudFlare cofounder and CEO Matthew Prince announced that the company would...Read more >

Path “Discovered Phoning Home with Your Address Book”

Path came under harsh criticism when a software developer discovered that the company violated its own Terms of Use by uploading users’ entire address books to the cloud. Overwhelming public and press condemnation forced the company to publicly...Read more >

Tech Companies Win Privacy Credibility by Supporting NSA Reforms

Technology titans including Yahoo, Apple, and Microsoft won acclaim for consistently calling for reforms to U.S. surveillance after the Snowden revelations. Through joint public campaigns , the companies demanded limits on domestic and foreign...Read more >

Tech Giants Praised for Supporting Digital Privacy Reforms

Technology companies including Facebook, Twitter, Dropbox, and Google were praised for supporting the California Electronic Communications Privacy Act . The law, which was successfully enacted and went into effect in January 2016, requires...Read more >

Companies Hailed for Issuing Transparency Reports

Numerous companies , including Apple, Dropbox, Facebook, and Reddit have been applauded for issuing regular transparency reports in the wake of the disclosure of information about NSA spying by Edward Snowden. These reports detail how often the...Read more >

Google Wins “Kudos” for Fighting Demand for Millions of Search Records

Google was praised, and its competitors chastised, when in 2005 the company challenged a subpoena from the federal Department of Justice (DOJ) that demanded every single search query the company had received over a two-month period. Google emerged...Read more >

Facebook Hailed for Fighting Overbroad Search Warrants

Facebook was hailed by the media after it “vehemently” opposed a set of warrants from the New York District Attorney’s Office demanding information on 381 users, arguing that the warrants were overbroad. Although Facebook ultimately lost its legal...Read more >