By building privacy into your products from the beginning and giving your users the information and tools to protect and control their own personal information, you not only help avoid consequences ranging from scathing media coverage to class action lawsuits, you also make users feel truly invested in your product and build invaluable trust and loyalty.

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The key to developing outstanding privacy practices is to proactively identify and address potential privacy risks before they happen.
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MAKE YOUR PRIVACY PRACTICES STAND OUT
Facebook was thrown into full-blown crisis after reports that Cambridge Analytica, a shadowy voter-profiling company, used information from tens of millions of Facebook users’ profiles as part of its work for the Trump campaign during the 2016...Read more >
The exercise-tracking app Strava faced a barrage of criticism after a researcher discovered that the company's Heat Map feature - which displayed aggregated exercise data on a map - revealed sensitive user activity, including the potential locations...Read more >
Equifax was hammered on multiple fronts after its lax security practices led to a “hacking nightmare” made worse by its badly bungled response. The massive data breach, which revealed the sensitive personal information of 143 million American...Read more >
Facebook was lauded after going to court in 2017 to fight a federal gag order that prevented the company from alerting users about search warrants for their account information. Facebook’s fight involved three warrants likely relating to mass...Read more >
iRobot faced widespread media backlash and consumer outcry when it came to light that the company was considering selling maps of customers’ homes for additional revenue. Though iRobot’s privacy policy states that its Roomba robotic vacuum collects...Read more >
Note-taking service Evernote faced swift backlash from users and the press when it announced that employees would review users’ notes as part of the company’s machine learning efforts designed to improve the company’s product. Reporters labeled the...Read more >
Customers and privacy advocates applauded Open Whisper Systems (OWS) after an unsealed court document revealed how the company’s product design had prevented user data from being turned over to the government. By default, OWS’s encrypted messaging...Read more >
Yahoo faced backlash after it was revealed it had complied with a government demand that required it to scan all of its customers’ incoming emails. To comply with the secret court order, Yahoo custom built software designed to search for email...Read more >
Yahoo endangered its business prospects after it sat on news of a massive information breach impacting at least 500 million users. The “catastrophic hacking” exposed a wide array of information , including consumers’ names, email addresses, phone...Read more >
In 2008, YouTube's practice of collecting "deeply private information " about its users, including identifying information and records of every video they had watched, led to criticism when the data was put at risk in a copyright lawsuit. Viacom...Read more >