Case Study
LinkedIn Caught Trying to Quietly Loop In User Information to Train AI
LinkedIn became noisy with angry posts when the company was not fully transparent with...+ Read more
Note-taking service Evernote faced swift backlash from users and the press when it announced that employees would review users’ notes as part of the company’s machine learning efforts designed to improve the company’s product. Reporters labeled the change “startling” and “wacky,” noting that users would be forced to opt out to prevent humans from reviewing their private notes. This press, along with a chorus of user criticism, forced Evernote's CEO to admit, "we screwed up, and I want to be really clear about that." Going forward, the company promised to provide users with the choice to opt-in to the new feature.