By building privacy into your products from the beginning and giving your users the information and tools to protect and control their own personal information, you not only help avoid consequences ranging from scathing media coverage to class action lawsuits, you also make users feel truly invested in your product and build invaluable trust and loyalty.

Sub-TItle: 
The key to developing outstanding privacy practices is to proactively identify and address potential privacy risks before they happen.
Display Title: 
MAKE YOUR PRIVACY PRACTICES STAND OUT
Amazon had to pay $25 million dollars for improperly collecting children’s voice recordings and geolocation information through its Alexa devices, misleading parents about privacy protections, and failing to honor deletion requests. The DOJ and FTC...Read more >
Google stood up for the anonymous speech rights of its users when a wealthy pharmaceutical tycoon tried to use a foreign relations law to unmask an anonymous, American Gmail user who had sent critical emails. Google filed a motion to quash arguing...Read more >
Apple ultimately took the right step to safeguard user privacy, security, and free speech by scrapping a controversial plan to scan users’ iCloud accounts to flag content (such photos sent over iMessage) that may be abusive or exploitative. The...Read more >
OpenAI got hit with an expensive class action lawsuit in 2023 for violating privacy rights by scraping the internet for massive amounts of personal information without notice and without permission in order to train its ChatGPT A.I. products. The...Read more >
Facing multi-year, high profile campaigns about the dangers of facial recognition from the ACLU and other civil rights groups and additional pressure in the wake of protests sparked by the murder of George Floyd, IBM, Amazon, and Microsoft in 2021...Read more >
The FTC sued Flo Health—a once-popular women’s health app used for tracking reproductive health information such as menstrual cycles and pregnancies—for lying to users about its privacy policies and claiming to keep health information private while...Read more >
Following reports that Airbnb hosts were secretly surveilling guests using hidden cameras placed in highly invasive locations such as bedrooms and bathrooms , the company announced a new privacy policy prohibiting indoor cameras in its rentals. This...Read more >
Software company Avast has been forced to pay $16.5 million and stop selling or licensing web browsing data for advertising purposes to settle FTC charges that the company revealed “ extraordinarily sensitive information ” from its users without...Read more >
After facing negative media attention , congressional scrutiny , and widespread for allowing police agencies to access its Ring video doorbell footage without owner permission, Amazon finally changed course. The company will no longer facilitate...Read more >
Within a week, the FTC separately accused data brokers X-Mode and InMarket of violating the Federal Trade Commission Act by unfairly and deceptively collecting and selling consumers geolocation information, which could be used to “track consumers to...Read more >