RESPECT YOUR DATA
Limit and protect the data you collect, retain, and use.
Protecting your users’ privacy requires you to be thoughtful about the data you collect and hold, and how you use it. By carefully considering the costs and benefits of collecting data and by properly safeguarding the information that you do collect, you prevent privacy harms and increase consumer trust in your company.
CAREFULLY HANDLE ANY DATA THAT YOUR USERS MIGHT CONSIDER SENSITIVE.
Mishaps with information like credit card or financial records, passwords, physical or mental health records, and many other types of sensitive data can have major consequences both for users and your company. Taking special steps to protect this information can protect you and your users from harm.
Case Study
IDENTIFY AND COMPLY WITH SPECIFIC LEGAL REQUIREMENTS FOR THE DATA YOU COLLECT.
If your product handles certain types of information or information from people who live in different places, you may be subject to specific federal and state legal requirements. For example:
- Any service that deals with electronic communications may be subject to the Electronic Communications Privacy Act and the California Electronic Communications Privacy Act (CalECPA).
- Services that are designed for health care providers and related entities may be subject to the Health Insurance Portability and Accountability Act.
- Video content services may be subject to the Video Privacy Protection Act.
- Book providers are subject to the California Reader Privacy Act.
- CCPA
- Websites and services that knowingly collect personal information from or that are “directed to children” under 13 may be subject to the Children’s Online Privacy Protection Act.
- Other laws may apply if your service handles financial records, consumer credit information, government records, motor vehicle records, or student education records.
- California has many privacy laws that provide special rights and require specific disclosures to be made by companies on their websites. These include the CCPA, Shine the Light, Reader Privacy Act, etc.
“The law is clear: the personal information of children is off limits, and the FTC will continue to investigate companies like Recolor that break or bend the law,” said Samuel Levine, Acting Director of the FTC’s Bureau of Consumer Protection, 2021.
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