Apple Applauded for Removing DRM from iTunes Music

Apple was showered with praise from users and the press after it announced in 2009 that it would no longer impose digital rights management (DRM) on new music bought through its iTunes store. CEO Steve Jobs called the decision to allow for the unrestricted copying of music files the “best alternative for consumers.” Apple was applauded for its efforts to “help shape the online future of the music business” by ditching a standard that had “never been popular with the public.”