Case Study
Keurig Faces “Tsunami” of Negative Press for Locking Out Third-Party Pods
Amid a “negative public relations tsunami,” Keurig was forced to roll back a redesign of...+ Read more
In 2007 Google became the target of public outcry when it tried to close down its video service that incorporated DRM technology. Because users would have been unable to continue to use their previously purchased content once Google terminated the service, Google was forced to fully refund all payments for the service as well as keep the service active for an additional six months.