Case Study
Apple Applauded for Removing DRM from iTunes Music
Apple was showered with praise from users and the press after it announced in 2009 that...+ Read more
Microsoft was blasted as “gross, despicable, greedy, pathetic, cowardly and out of touch” after it announced a controversial policy that restricted sharing of games and required the console to connect to the Internet every 24 hours for games to work. “Things were looking bad” for Microsoft until the company fully reversed its DRM policies in response to “global outcry” and sluggish sales.