Case Study
Keurig Faces “Tsunami” of Negative Press for Locking Out Third-Party Pods
Amid a “negative public relations tsunami,” Keurig was forced to roll back a redesign of...+ Read more
Microsoft was blasted as “gross, despicable, greedy, pathetic, cowardly and out of touch” after it announced a controversial policy that restricted sharing of games and required the console to connect to the Internet every 24 hours for games to work. “Things were looking bad” for Microsoft until the company fully reversed its DRM policies in response to “global outcry” and sluggish sales.