Keurig Faces “Tsunami” of Negative Press for Locking Out Third-Party Pods

Amid a “negative public relations tsunami,” Keurig was forced to roll back a redesign of its coffee-maker that prevented competitors’ coffee pods from being used with the product. Online reviewers “rebell[ed]” against the change, and customers “voted with their dollars” against it. Keurig sales fell dramatically, leading the company to acknowledge its mistake and reverse its design decision.

Share This: