In February 2012, Facebook offices were the site of “nurse-ins” protesting the social giant’s practice of repeatedly taking down photographs of breastfeeding mothers. Although Facebook stated that its current practice was to allow such photos, in practice breastfeeding photos have been removed frequently for containing “nudity” and some mothers’ Facebook accounts have even been deactivated. As a result, critics chastised Facebook for not even “playing by their own rules” and told the social network to “stop being total boobs.” In response to continued negative press, Facebook explicitly changed its community guidelines in 2014 to allow photos of breastfeeding mothers.

Coca-Cola was “slammed by the LGBT community” after users discovered that the company’s “Share a Coke” social media campaign banned the words “gay” and “homo.” Attempts to create an image of a Coke can with the prohibited words resulted in an "Oops, let's pretend you didn't just try that" message, while words like “straight” and “hetero” were permitted. The company was forced to apologize in the face of “massive pushback” including the loss of “Brand of the Year” honors at multiple diversity events.