Uber’s "God View" Causes Users to Lose Faith

Uber was hammered with negative press, a #DeleteUber movement, and Congressional inquiries after stories emerged that some Uber employees had "God View,” allowing them to access ride history and other information about any Uber user. Public outrage over the company’s “troubling disregard for customers’ privacy” forced Uber to conduct an evaluation of its data privacy program, and in January 2015 it promised to improve its privacy practices based on the firm’s recommendations.